Introduction
Hailey Welch net worth – Haliey Welch, known widely as the “Hawk Tuah Girl,” skyrocketed to internet fame after a viral moment in mid-2024. Welch’s memorable response during a street interview catapulted her into the limelight and opened the doors to a new world of social media success and branding. But how much has she earned from her newfound fame? Currently, Welch has a net worth of approximately $200,000, with her value growing as she builds her brand and capitalizes on the opportunities of the digital world. Let’s dive into the story behind Haliey Welch’s journey and her surprising net worth.
Who Is Haliey Welch?

Early Life and Background
Haliey Welch was born in 2002 or 2003 in Belfast, Tennessee, a small town about an hour away from Nashville. Growing up in a close-knit community, Welch didn’t have an online presence until her viral moment. She still resides in Belfast, living with her grandmother. Before her internet fame, Welch led a quiet life, working at a mattress spring factory. Little did she know that a single moment captured on camera would soon change everything.
Rise to Fame
Welch’s big break came when she appeared on “Tim & Dee TV,” a man-on-the-street-style YouTube channel. Her response to a lighthearted question gained millions of views almost overnight. Welch’s casual, down-to-earth personality combined with her memorable answer led to instant internet fame.
The Viral Moment: Hawk Tuah
The Interview That Changed Everything
On June 11, 2024, Welch participated in an impromptu interview in Nashville’s bustling Broadway district. When asked about a “move in bed that makes a man go crazy,” her humorous response, “You gotta give ’em that ‘hawk tuah’ and spit on that thang,” went viral instantly. The phrase resonated with audiences, sparking widespread amusement and curiosity.
The Power of Social Media
Welch’s response spread across platforms like wildfire, with viewers drawn to her carefree spirit and unique style. Platforms like TikTok and Instagram boosted her fame, with Welch amassing more than 1.6 million followers on TikTok and over 2.4 million on Instagram within a few months.
Public Reaction
Social media exploded with reactions, memes, and tributes to Welch’s now-famous “Hawk Tuah” phrase. Her sudden fame led to a strong fan following and even created a new nickname for her: the “Hawk Tuah Girl.” Welch’s popularity continued to rise, showing just how quickly a viral moment can transform someone’s life.
Building a Brand
Merchandise Success
Collaboration with Fathead Threads
As her internet fame grew, Welch partnered with Fathead Threads, a local apparel company, to create and sell “Hawk Tuah” merchandise. This collaboration allowed her to monetize her catchphrase and give fans a way to support her directly.
Revenue from Hawk Tuah Merchandise
Within the first month of launching her merchandise, Welch sold over $65,000 worth of products. Her unique and catchy phrase became a brand in itself, leading to a lucrative income stream and helping her build financial stability.
Haliey Welch Net Worth
Income Streams
Welch’s net worth is estimated to be around $200,000, an impressive amount given her brief time in the spotlight. Her earnings primarily come from merchandise sales, social media partnerships, and endorsements. Let’s explore each revenue stream in more detail.
Social Media Earnings
With her large following, Welch has started to earn through sponsored posts and collaborations on TikTok and Instagram. Brands are eager to work with influencers who can capture audience attention, and Welch has proven she has that unique ability.
Merchandise Sales
Welch’s Hawk Tuah merchandise has become one of her main income sources. Fans eagerly buy her apparel, turning her memorable phrase into a profitable venture.
Brand Sponsorships and Partnerships
Beyond merchandise, Welch has partnered with other brands, helping to boost her income while strengthening her public presence.
Haliey’s Transition to Full-Time Influencer
Leaving Her Job
Shortly after going viral, Welch made a significant life change: she quit her job at the mattress spring factory to pursue full-time opportunities as an influencer.
Signing with The Penthouse
Welch signed with the management firm The Penthouse in early July 2024, marking her commitment to her new career. With guidance from this agency, Welch has been able to focus on expanding her brand and exploring new ventures.
Expanding Her Brand: 16 Minutes and Beyond
Trademarking “Hawk Tuah”
Understanding the importance of her catchphrase, Welch launched her company, 16 Minutes, and trademarked “Hawk Tuah” for use in entertainment and apparel. This move was a step towards securing her brand for the long haul.
New Ventures: “Talk Tuah” Podcast
Welch announced the launch of her new podcast, “Talk Tuah,” in September 2024, produced in partnership with Jake Paul’s media company Betr. The podcast is set to expand her reach and connect with fans on a deeper level.
Key Public Appearances

Collaborations with Celebrities
Welch’s fame has opened doors to unique experiences, including a performance onstage with country artist Zach Bryan and a DJ session with Shaquille O’Neal in Nashville. These appearances have solidified her presence as a pop culture figure.
Podcast Appearances
Beyond her own podcast, Welch has appeared on popular shows like Whitney Cummings’ “Good for You” and Bill Maher’s “Club Random.” These appearances have helped her build credibility and reach new audiences.
Personal Life
Giving Back to the Community
In July 2024, Welch posted a heartfelt Instagram video where she donated pet supplies to a local animal shelter. Inspired by Dolly Parton, Welch expressed her desire to use her fame to help others, including pets in need.
Rolling Stone’s Comparison to Dolly Parton
Rolling Stone highlighted Welch’s compassionate side, drawing a comparison between her and Dolly Parton—a compliment that Welch embraced with pride.
Conclusion
Haliey Welch’s journey from small-town Tennessee to internet sensation shows the power of a single viral moment. Her net worth of $200,000 reflects her quick adaptation to fame and her savvy approach to monetizing her brand. From viral fame to brand building, Welch has made the most of her 15 minutes, and with new ventures like her podcast, she’s working to extend that time.
FAQs
- Q: What is Haliey Welch net worth ?
- A: Haliey Welch’s net worth is estimated to be around $200,000.
- Q: How did Haliey Welch become famous ?
- A: She went viral after her unique answer to a question in a street interview, earning her the nickname “Hawk Tuah Girl.”
- Q: What is the “Hawk Tuah” phrase ?
- A: It’s a phrase Welch used in an interview that became popular on social media.
- Q: What company did Haliey Welch launch ?
- A: She launched a brand called 16 Minutes, inspired by “15 minutes of fame.”
- Q: What is Haliey Welch’s podcast about ?
- A: Her podcast, “Talk Tuah,” focuses on her life, experiences, and viral fame, engaging fans in a new way.